Background and Objectives
Can you give us an overview of your company and your industry?
Centris is a technology company offering innovative real estate solutions that are highly tailored to the needs of businesses, professionals, and consumers. These solutions include Centris.ca , the most visited real estate website in Quebec.
What were your main objectives in using promotional items?
In November 2024, we undertook a major refresh of our branding. To mark this transition and thank our employees for their commitment, we chose to offer them new corporate clothing in the refreshed Centris colors. It was a concrete way to convey our new identity while strengthening the sense of belonging.
This gesture was also part of our desire to better reflect our environmental values. Our employees give a lot every day—it was important to us to offer them durable and versatile items that they can proudly wear both in their personal lives and at professional events.
What specific challenges were you looking to overcome with this campaign?
- Strengthen brand attachment by mobilizing employees around our new visual identity;
- Promote adherence to company values, particularly in terms of sustainable development and responsible consumption;
- Highlight our local commitment by choosing a partner like Kotmo, who shares our desire to support the Quebec economy.
Decision Process
How did you hear about our promotional items service?
We discovered your services thanks to an employee who has been following kotmo since its beginnings and who has always appreciated the values put forward by your company.
What criteria did you use to choose our products?
Beyond your eco-responsible values, which were essential for us, we selected the products based on several key criteria:
- Alignment with our new brand image, both aesthetically and symbolically;
- Comfort and quality, to offer our employees items that they would actually want to wear;
- The availability of colors, in order to faithfully reflect our new visual palette and ensure consistency across all items distributed.
- The variety of products, in order to meet future needs.
Did you compare other suppliers before choosing us? If so, what tipped the scales in our favor?
Yes, we compared other suppliers, but none were as focused on eco-responsible aspects or as transparent about product origins and the manufacturing process. This attention to detail aligned perfectly with our values. Furthermore, your responsiveness from the first contact clearly worked in your favor and reinforced our confidence in your service.
Implementation
What type of promotional items did you choose and why?
We started with crewnecks, then followed with caps and t-shirts.
How did you integrate these objects into your marketing strategy?
We integrated promotional items into our marketing strategy by linking them to key internal activities to create a powerful moment around the launch of our renewed brand image. Their distribution helped generate a real sense of pride and belonging within the team, while also serving as an anchor to reaffirm our corporate values, particularly in terms of eco-responsibility.
At the same time, we produced marketing content to support this repositioning, particularly on LinkedIn, where we highlighted our employer brand. The first post introducing the new crewneck generated a lot of visibility and engagement, both online and in person. Several people spontaneously shared their comments with us, highlighting the consistency of our approach and the authenticity of the values we convey.
Results
What results have you observed after using our promotional items?
The feedback from employees has been very positive. We've also seen an increase in orders and many comments highlighting the comfort of the crewnecks.
In terms of measurable impact, the organic post distributed on LinkedIn as part of this initiative generated an engagement rate and visibility approximately six times higher than those of our other posts during the same period, which confirms the positive impact of this campaign.
What feedback have you received from your customers or partners?
When we shared our story on social media, we quickly received positive feedback, particularly through word of mouth. Our customers and partners expressed their appreciation for the company's thoughtful choice and the eco-responsible approach behind this initiative, which strengthened our brand image within our community.
Feedback
What did you like most about our service?
What we appreciated most about your service was undoubtedly your speed of response and your efficiency in handling various requests. With several decision-makers involved internally, there was sometimes back and forth, but your team was always able to respond with professionalism and flexibility, which greatly facilitated our collaboration.
Would you recommend our services to other companies and why?
Of course, for all the reasons stated above! Product quality, comfort, mission, eco-responsible values and your excellent customer service.
Future Projects
Do you plan to use promotional items again in the future?
Although we don't have any planned at the moment, you are definitely our supplier of choice for future initiatives.
Centris x Kotmo: corporate clothing serving the brand and eco-responsibility
Background and Objectives
Can you give us an overview of your company and your industry?
Centris is a technology company offering innovative real estate solutions that are highly tailored to the needs of businesses, professionals, and consumers. These solutions include Centris.ca , the most visited real estate website in Quebec.
What were your main objectives in using promotional items?
In November 2024, we undertook a major refresh of our branding. To mark this transition and thank our employees for their commitment, we chose to offer them new corporate clothing in the refreshed Centris colors. It was a concrete way to convey our new identity while strengthening the sense of belonging.
This gesture was also part of our desire to better reflect our environmental values. Our employees give a lot every day—it was important to us to offer them durable and versatile items that they can proudly wear both in their personal lives and at professional events.
What specific challenges were you looking to overcome with this campaign?
Decision Process
How did you hear about our promotional items service?
We discovered your services thanks to an employee who has been following kotmo since its beginnings and who has always appreciated the values put forward by your company.
What criteria did you use to choose our products?
Beyond your eco-responsible values, which were essential for us, we selected the products based on several key criteria:
Did you compare other suppliers before choosing us? If so, what tipped the scales in our favor?
Yes, we compared other suppliers, but none were as focused on eco-responsible aspects or as transparent about product origins and the manufacturing process. This attention to detail aligned perfectly with our values. Furthermore, your responsiveness from the first contact clearly worked in your favor and reinforced our confidence in your service.
Implementation
What type of promotional items did you choose and why?
We started with crewnecks, then followed with caps and t-shirts.
How did you integrate these objects into your marketing strategy?
We integrated promotional items into our marketing strategy by linking them to key internal activities to create a powerful moment around the launch of our renewed brand image. Their distribution helped generate a real sense of pride and belonging within the team, while also serving as an anchor to reaffirm our corporate values, particularly in terms of eco-responsibility.
At the same time, we produced marketing content to support this repositioning, particularly on LinkedIn, where we highlighted our employer brand. The first post introducing the new crewneck generated a lot of visibility and engagement, both online and in person. Several people spontaneously shared their comments with us, highlighting the consistency of our approach and the authenticity of the values we convey.
Results
What results have you observed after using our promotional items?
The feedback from employees has been very positive. We've also seen an increase in orders and many comments highlighting the comfort of the crewnecks.
In terms of measurable impact, the organic post distributed on LinkedIn as part of this initiative generated an engagement rate and visibility approximately six times higher than those of our other posts during the same period, which confirms the positive impact of this campaign.
What feedback have you received from your customers or partners?
When we shared our story on social media, we quickly received positive feedback, particularly through word of mouth. Our customers and partners expressed their appreciation for the company's thoughtful choice and the eco-responsible approach behind this initiative, which strengthened our brand image within our community.
Feedback
What did you like most about our service?
What we appreciated most about your service was undoubtedly your speed of response and your efficiency in handling various requests. With several decision-makers involved internally, there was sometimes back and forth, but your team was always able to respond with professionalism and flexibility, which greatly facilitated our collaboration.
Would you recommend our services to other companies and why?
Of course, for all the reasons stated above! Product quality, comfort, mission, eco-responsible values and your excellent customer service.
Future Projects
Do you plan to use promotional items again in the future?
Although we don't have any planned at the moment, you are definitely our supplier of choice for future initiatives.