Background and Objectives
• Presentation of your company and sector of activity
The Montreal North Commercial Development Corporation (SDC) represents businesses and companies located in the Charleroi Street and Pie-IX Boulevard areas. Its mission is to promote local economic development by creating a safe, clean, distinctive, and dynamic environment for its members, residents, and visitors. The organization focuses on three main areas: business promotion, regional development and planning, and member support.
• Objectives of using promotional items
The SDC Montréal-Nord, operational since January 2024, collaborated with Kotmo to offer a welcome kit to its members. This kit aimed to introduce our mission and unveil our new brand image.
• Challenges to overcome with this campaign
The main objective was to build confidence among our members and demonstrate the professionalism of our organization.
Decision Process
• Discover our promotional items service
We discovered Kotmo several years ago, notably through their project carried out with the SDC Hochelaga.
• Product selection criteria
We wanted to create a welcome kit that reflected our brand image. The tote bag quickly became a natural choice for our industry. After discussions with the Kotmo team, we added a notebook and a ciklo to convey our mission and explain how our organization works.
• Comparison with other providers
We compared several suppliers, but Kotmo's local and environmental focus and personalized service made the difference.
Implementation
• Promotional items chosen and reasons
The tote bag for its quality and practicality, the notebook for the ability to communicate our message, and the ciklo to accompany the notebook.
• Integration into marketing strategy
These items were used to reinforce our recently adopted visual identity and to establish our reputation among our members.
• Key steps in implementation
The main steps were the design of our visual identity, its application to the chosen products, and the distribution of the welcome kit.
Results
• Impact of promotional items
The welcome kit helped strengthen our visual identity and increase awareness of our organization among our 180 members and several partners.
• Specific data
The kit was distributed to our 180 members as well as several partners, receiving very positive feedback.
• Feedback from customers and partners
We received many compliments on our new branding, and the notebook was particularly appreciated for its clarity about our mission.
Feedback
• Most appreciated aspects
We particularly appreciated the professional service, the quick follow-ups, and the quality of the products.
• Desired improvements
There was a slight delivery issue, but overall Kotmo's service was satisfactory.
• Recommendation
We would definitely recommend Kotmo's services to other companies.
SDC Montreal-North case study
Background and Objectives
• Presentation of your company and sector of activity
The Montreal North Commercial Development Corporation (SDC) represents businesses and companies located in the Charleroi Street and Pie-IX Boulevard areas. Its mission is to promote local economic development by creating a safe, clean, distinctive, and dynamic environment for its members, residents, and visitors. The organization focuses on three main areas: business promotion, regional development and planning, and member support.
• Objectives of using promotional items
The SDC Montréal-Nord, operational since January 2024, collaborated with Kotmo to offer a welcome kit to its members. This kit aimed to introduce our mission and unveil our new brand image.
• Challenges to overcome with this campaign
The main objective was to build confidence among our members and demonstrate the professionalism of our organization.
Decision Process
• Discover our promotional items service
We discovered Kotmo several years ago, notably through their project carried out with the SDC Hochelaga.
• Product selection criteria
We wanted to create a welcome kit that reflected our brand image. The tote bag quickly became a natural choice for our industry. After discussions with the Kotmo team, we added a notebook and a ciklo to convey our mission and explain how our organization works.
• Comparison with other providers
We compared several suppliers, but Kotmo's local and environmental focus and personalized service made the difference.
Implementation
• Promotional items chosen and reasons
The tote bag for its quality and practicality, the notebook for the ability to communicate our message, and the ciklo to accompany the notebook.
• Integration into marketing strategy
These items were used to reinforce our recently adopted visual identity and to establish our reputation among our members.
• Key steps in implementation
The main steps were the design of our visual identity, its application to the chosen products, and the distribution of the welcome kit.
Results
• Impact of promotional items
The welcome kit helped strengthen our visual identity and increase awareness of our organization among our 180 members and several partners.
• Specific data
The kit was distributed to our 180 members as well as several partners, receiving very positive feedback.
• Feedback from customers and partners
We received many compliments on our new branding, and the notebook was particularly appreciated for its clarity about our mission.
Feedback
• Most appreciated aspects
We particularly appreciated the professional service, the quick follow-ups, and the quality of the products.
• Desired improvements
There was a slight delivery issue, but overall Kotmo's service was satisfactory.
• Recommendation
We would definitely recommend Kotmo's services to other companies.