Human collaboration: a socio-economic lever

Dollarama , leader in low-price retail, announces
the launch of its online store, as a competitive strategy for the wholesaler (CBC, 2019). Stores of this type promote the paradox that the object is intended to be useful, practical, but reusable in a timeless way, without having to submit to the financial compromise and pay the real value that it costs. For the production of material to be justifiable, careful thought and work must be done upstream. Kotmo's mission is to change this mentality of disempowering objects and to promote local talents.

The collaborative economy

It is therefore through multiple collaborations that the company succeeds in creating a sustainable end result adapted to the needs of the client. It reinvents the process of producing promotional items by involving diverse human resources at all stages.

Last March 2018, a report on the circular economy from the CPQ was released, describing the various strategies it included. Kotmo is based on a collaborative economy. This report defines it as follows: “Based on the pooling of goods, it calls upon new forms of organizing work and exchanges. It generally relies on the use of a digital platform that allows consumers and producers to enter into direct contact – and to exchange their roles depending on the products and services offered.”

The benefits of collaboration

Many important decisions have been guided by the values ​​that

The collaborative economy underpins this. The choice of suppliers is one example. This economy can provide many benefits across the various dynamics of the business. First, collaborations allow for greater flexibility in production. Communication with your suppliers can be more direct, and the many glitches (often to be resolved at the last minute) can be more easily adjusted. Prioritizing local businesses will also give a greater sense of belonging to the projects in which employees are involved.

Kotmo also strives to work with socially minded companies as much as possible. We believe it's essential to encourage these initiatives, which open doors for workers who want to make their way in our society, despite their integration difficulties. We see them not as marginalized individuals, but as collaborators who can enrich our business development plans with their ideas.

Some companies might consider this choice
strategic as an obstacle or too great a financial risk. The report shows, however, that economically, it is possible to draw a positive consequence from it:

"A study by the Product Development Institute and the Eco-Design Cluster showed that in 96% of the 119 companies studied, eco-design had a neutral or positive effect on profits, which was confirmed over time."

In this definition, ecodesign means a consideration of the environmental impact during the production of a product, which may affect a factor of sustainability or awareness of its use of raw materials.

Perfection is utopian, and it is in this spirit that Kotmo constantly strives to renew and challenge its work practices. It is essential to learn to work with others and to recognize the values ​​of our local businesses.
Can we consider our competitors as our local talent? Could they become partners and thus add value to your product? Partnering can also mean innovating.

Kotmo views each of his projects as an advancement and development of this new economic wave. Each collaboration is unique and results in a creative end product.

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